Recruits On Jobwinner And Monster

by Etienne Besson on 26 June 2012

in Having Fun,Recruitment

Last Friday I saw an intriguing tweet by Yves Maeder (@YvesMaeder), CEO of Jobup AG (they own job boards like and

Loosely translated from German, his tweet said:

Happy about ads from our competitors on – thanks go to the Carmenstrasse


  • have offices at the Carmenstrasse in Zurich
  • URLs can’t be used as hashtags as only the part before the “.” is recognized as a hashtag ;-)

At first I thought that had posted classic advertising, but Yves was friendly enough to publish a screenshot. Here’s my own screenshot. I did it quickly on my phone just in case the ad would disappear:

To be fair, has a mobile app and also a mobile friendly version of their website, but I wanted to capture the Jobwinner and the logos in the same picture. Obviously I was already having lots of fun!

What’s even cooler is that Michel Kaufmann (@michelkaufmann), Head Marketing & Product for played along and replied to Yves:

But of course, always a pleasure dear comrades-in-arms. If we can find good new employees through you? We’ll see :)

On Monday Michel Ganouchi (@ganouchi), Country Manager of Monster Switzerland, joined in with a tweet of his own:

We can keep up with this ;-). A little performance review can never hurt. #jobs.

And here’s a screenshot of the ad on Monster:

Of course, I couldn’t keep quiet:

The question is: don’t they find on their own job boards or do they just want to keep tabs on you?

And Yves, whose sense of humor I’m really starting to love, replied with a smile:

Both :-)

So does really have trouble finding staff when posting to their own job boards? They’re the biggest job board in Switzerland, so this is probably not the issue.

I’m pretty sure that they just wanted to perform some real-life testing of their competitors and were cool enough to do it openly.

And I’m also glad that more and more Swiss HR professionals are starting to use Twitter. Otherwise this fun chat would not have been possible ;-)

  • yves maeder

    Thanks for the post, Etienne, as well as the twitter tipp (i’m still a beginner compared to a pro like yourself :-)


    • Etienne Besson

       Yves, thanks for the compliment. And you know, it’s not that difficult once you get into it ;-)

  • Walter Schärer

    Oh! And should tell to try Jobup AG’s cv database. They might find their future staff members there ;-)

    It currently sports 66 results for the search “call agent”.

    • Etienne Besson

       Walter, maybe you should send them an offer they can’t refuse ;-)

  • Olivier A. Maillard

    :-) watching a the super-sized logo of ad, I even doubt if it is really a JOB ad or a BRANDING piece … ;-) – “Both”, would Yves answer…

    • Etienne Besson

       You’re right Olivier. The logo is much bigger than the Jobwinner header. So is it time to start the conspiracy theories? Maybe aren’t really looking to hire people? Maybe they just want to attract employers and candidates to their own site? ;-)

  • Michel Kaufmann

    Great blog post with a nice summary of how we communicate in the Swiss online recruitment market. Indeed we like to compare our services with our competitors to make sure, that we always offer the best service. Stay hungry, stay…. :-)

    • Etienne Besson

      So now it’s official: isn’t only the biggest job board in Switzerland, but also offers the best service. I’m looking forward to the reactions from your “Mitstreiter” ;-)

      And thank you for your comment. It’s indeed very nice to see how you guys can take a step back and have some fun regardless of the tough competition. That’s classy!

  • Michel Ganouchi

    great, interesting and funny blogpost! good observations and cool reactions. looking forward to seeing more of those conspiracy theories ;-). and to michel k.: you should also check-out’s CV database. a tremendous pool of talents! ;-)

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