Mona Schmadl Interviews BMW For A Job

by Etienne Besson on 14 June 2011

in Recruitment

Mona Schmadl is currently completing her Marketing studies in Frankfurt and is looking for a job as Marketing Manager. When she saw that BMW had an open position that was right up her alley, she decided to try something new.

She not only made a video specific to the open position, but also reversed the roles and acted as if it was BMW who was applying. And then she posted the link on the BMW career page on Facebook (“BMW Karriere”).

 

Rough translation of the Facebook messages

(1 June 2011) Hi Fabian and Matthias, here is my contribution for you! Kind regards, Mona.

(Friday, probably 3 June 2011) Hi Mona, wow πŸ™‚ We are blown away by your idea πŸ™‚ We will forward it at once to our colleagues! You will hear back from us. Have a nice weekend. Matthias, BMW Group Career Team.

The BMW Interview

Mona explained very well how her previous work experience, her studies and also her personal interests and activities can be of benefit for BMW.

And although she was of course talking a lot about herself, she managed to present everything as an advantage for her future employer.

 

A few examples of how she reversed the roles

[0:00] She says hello, looks up the name of the “candidate”. “You are, ah yes, Bayerische Motoren Werke. Very nice. May I call you BMW?” And she continues putting the candidate at ease by asking if they had any trouble finding the location and she mentions that driving from Munich to Frankfurt is quite a long journey.

[1:15] She says that the candidate has no reason to be nervous and that the meeting will be held in a relaxed atmosphere. “I will quickly introduce myself. Then we will talk about you and the position you want to offer me.”

[3:55] “Now to you. You are from Munich, 95 years old, manufacturer of cars and motorbikes in the high-end range.” I love how she then continues by saying that she absolutely understands why they would like to hire her and then describes BMW’s brand and culture and how she identifies with it.

[7:35] Just like many interviewers do, she suggests that BMW gives it some thought and that she would visit them in Munich for the next step. She also wishes the candidate a safe trip home πŸ˜‰

Unfortunately, it didn’t work out

On 6 June 2011 she mentioned on her blog that it didn’t work out. But she not only thanks the BMW team, but also wishes all the best to the person who will get the job!

Even if you don’t speak German, I recommend that you at least watch the first 30 seconds.

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