Last Friday I saw an intriguing tweet by Yves Maeder (@YvesMaeder), CEO of Jobup AG (they own job boards like and Loosely translated from German, his tweet said: Happy about ads from our competitors on – thanks go to the Carmenstrasse Comments: have offices at the Carmenstrasse in Zurich URLs […]

You Don’t Need A Social Media Policy

by Etienne Besson on 22 March 2012

in My musings

This article will be short. I don’t think that you need a social media policy. And maybe you should first ask yourself why you think that you need one or revise your existing personnel policies. Of course we could talk for hours about the necessity of policies. But today I’d rather tell you why I […]

How can paid online ads be used for recruitment and what are the advantages? Last week I presented my quick and informal survey showing that some Swiss recruiters are using paid ads for recruiting. Today I’d like to describe the advantages of paid ads for recruitment, include a few examples and point to additional articles […]

Survey: Do Swiss Recruiters Use Paid Ads?

by Etienne Besson on 7 March 2012

in Recruitment

The other day I asked some of my LinkedIn contacts if they had ever used paid ads for recruitment. I admit that I expected most to say “no”. The method was very simple. I sent a message to as many contacts as possible (50 is the maximum for LinkedIn messages). The criteria was: they recruit […]

Social Media Experts Who Don’t Use Social Media?

by Etienne Besson on 21 September 2011

in My musings

There are more and more social media „experts“ and trainers who don’t seem to use social media themselves. Do they know what they’re talking about? While taking my regular leisurely strolls through the Interwebs I noticed some Social Media Trainers and Communications Managers responsible for their employer’s social media activities. But what surprised me is […]

Is HR Afraid Of Social Media?

by Etienne Besson on 12 September 2011

in My musings

With the rise of social media HR is once again confronted with a new technology. And many HR professionals seem to be less than enthusiastic about it. I’m aware that many of my HR colleagues are not interested in techie things. And that’s okay. But unfortunately many of us often focus first and foremost on […]