Communication

You Don’t Need A Social Media Policy

by Etienne Besson on 22 March 2012

in My musings

This article will be short. I don’t think that you need a social media policy. And maybe you should first ask yourself why you think that you need one or revise your existing personnel policies. Of course we could talk for hours about the necessity of policies. But today I’d rather tell you why I [...]

How can paid online ads be used for recruitment and what are the advantages? Last week I presented my quick and informal survey showing that some Swiss recruiters are using paid ads for recruiting. Today I’d like to describe the advantages of paid ads for recruitment, include a few examples and point to additional articles [...]

What Do You Do With Your Facebook Fans?

by Etienne Besson on 4 October 2011

in My musings,Recruitment

Your company has a Facebook page and a number of fans who seem to like what you do. But what’s next? A lot of social media experts tell you that you need a Facebook fanpage for your company a nice design with many plug-ins and lots of fans Now lets assume that it actually makes [...]

Social Media Experts Who Don’t Use Social Media?

by Etienne Besson on 21 September 2011

in My musings

There are more and more social media „experts“ and trainers who don’t seem to use social media themselves. Do they know what they’re talking about? While taking my regular leisurely strolls through the Interwebs I noticed some Social Media Trainers and Communications Managers responsible for their employer’s social media activities. But what surprised me is [...]

Mona Schmadl Interviews BMW For A Job

by Etienne Besson on 14 June 2011

in Recruitment

Mona Schmadl is currently completing her Marketing studies in Frankfurt and is looking for a job as Marketing Manager. When she saw that BMW had an open position that was right up her alley, she decided to try something new. She not only made a video specific to the open position, but also reversed the [...]

Blog Away, It’s Not Rocket Science!

by Etienne Besson on 23 November 2010

in Blogging Tips

Blogging is difficult, but also very rewarding. Here’s why you should publish regularly instead of trying to write the perfect article.