Random Thoughts: This Week’s #HRtug

by Etienne Besson on 26 January 2012

in #TruGeneva,HR TweetUp Geneva,My musings,Unconference

Today I’d like to share a few thoughts after the latest #HRtug (HR TweetUp Geneva) from Tuesday, 24 January 2012.

First of all, I halfway expected to spend this #HRtug all alone. Many were busy, sick or I simply hadn’t heard from them in a while. I mentioned this on Twitter and David Goddin (@ChangeContinuum) suggested to have the TweetUp… on Twitter. I loved this idea because I simply hadn’t thought about it πŸ˜‰


So while waiting at the Grand Duke Pub I started tweeting a few thoughts on the night’s topic “Anti SocialMedia vs Antisocial Media”:

Luckily Marie-Marthe Joly (@MMJoly) showed up a bit later. On a sidenote:

  • When you organize an event with few participants, it might be a good idea to doodle your regulars first before setting the date.
  • I’m always saying that the number of participants is not important as long as we have interesting discussions. I changed my mind about the first part, but as always we had a great discussion πŸ˜‰

By the way, check out Emploi Booster, Marie-Marthe Joly’s new job search and career management coaching service (in French).

And now for the random thoughts:

Failing Employer-Employee Model

Our old Employer-Employee model is failing. It’s still based on the industrial revolution and factories, while more and more jobs need creativity and decision-making on a daily basis. Many managers still concentrate mostly on having their staff showing up on time and behaving.

But many current and future employees want to use their skills, learn new things and feel like they make a difference.

Don’t Underestimate The Swiss

Switzerland is always a bit behind, so it’s not surprising that only very few Swiss HR professionals actively use social media. We usually play it safe and wait until we’re certain that something will work.

But then we go for it and shine with Swiss thoroughness and quality. So all hope is not lost yet. On the contrary!

HR Topics For 2012

Many current HR topics are polluted by buzzwords, but this doesn’t make them less relevant. I expect to have many discussions in 2012 about

  • social recruiting
  • employer branding
  • company culture
  • candidate experience
  • broadcasting vs engagement
  • networking (on social networks, offline and on corporate Intranets)
  • etc.

And #TruGeneva on Friday, 4 May 2012 will be the ideal event in order to discuss and learn about these topics!

Internet Sourcing And The “Blue Belt In Internet Recruitment” Training

Sourcing on the Internet is also becoming a hot topic in Switzerland as many recruiters are looking for new ways to identify candidates. Everybody is posting job ads, so the ability to find “invisible” profiles via social networks and search engines (think “boolean” and “x-raying”) represents a very real competitive advantage.

My goal is to organize a “Blue Belt in Internet Recruitment” training with expert sourcers and #TruFriends Geoff Webb (@radicalrecruit) and Johnny Campbell (@recruiterblog) on Thursday, 3 May 2012 (the day before #TruGeneva). This will be the first time they share their extensive knowledge and experience in Switzerland!

Using Facebook Professionally: Next #HRtug Event

Finally, you may miss great opportunities if you use Facebook only privately with friends and family. Yet many people in Switzerland still feel uncomfortable about using this platform with more than 800 million active users professionally.

“Facebook is private and should be for personal use only!?!” is the topic of our next HR TweetUp Geneva on 28 February 2012. You don’t want to miss this one!

Β In the meantime, please visit our #HRtug Facebook page and feel free to say hello!

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