Interview with Hervé Peitrequin, Digital Marketing & Social Media Expert and Track Leader at #TruZurich on 27 March 2014. I must admit, I don’t remember exactly when I first met Hervé in person. But I definitely remember how we were once sitting outside of the Grand Duke Pub in Geneva and talking about Social Media […]

A QR code on a construction site in Zurich. A minisite with engaging information. And interesting ideas for recruiters. When I walk home from work I often pass the back of the Werd building in Zurich. And there’s this billboard featuring companies involved in a construction project. But the thing that got my attention is […]

Thanks to I finally had the opportunity to speak about and share my passion for social recruiting in public. Here’s how it went on 8 November 2012 in Coppet, Switzerland. How did my first public presentation about social recruiting go? The answer is actually quite simple: It was a fantastic experience. At least for […]

You Don’t Need A Social Media Policy

by Etienne Besson on 22 March 2012

in My musings

This article will be short. I don’t think that you need a social media policy. And maybe you should first ask yourself why you think that you need one or revise your existing personnel policies. Of course we could talk for hours about the necessity of policies. But today I’d rather tell you why I […]

How can paid online ads be used for recruitment and what are the advantages? Last week I presented my quick and informal survey showing that some Swiss recruiters are using paid ads for recruiting. Today I’d like to describe the advantages of paid ads for recruitment, include a few examples and point to additional articles […]

What Do You Do With Your Facebook Fans?

by Etienne Besson on 4 October 2011

in My musings,Recruitment

Your company has a Facebook page and a number of fans who seem to like what you do. But what’s next? A lot of social media experts tell you that you need a Facebook fanpage for your company a nice design with many plug-ins and lots of fans Now lets assume that it actually makes […]